Originally from Hong Kong, Joseph has worked in various international networks in Hong Kong, Shanghai, London and Los Angles. With more than 20 years of experience in advertising and marketing industry, what’s been most exciting for him is developing consumer-centric brand experiences and integrated creative solutions for some of the world’s most recognizable brands such as Nike, Converse, Coke-Cola, Nokia and Apple. After two decades in creative agencies he joined OPPO in 2019 to rebuild their in-house creative team. Through his deep understanding of tech gadgets, creativity and planning skills for brand experiences, he has led OPPO to winning at some of the most prestigious awards for the first time. These includes Cannes Lions, ADC, One Screen, Short Shorts Film Festival & Asia, LIA, Clio Music, ANDY Awards, Spikes Asia, Campaign Brief’s The Work, China LongXi, MAD Stars and shots awards.