Persephone Thorn Hauswirth
Persephone Thorn Hauswirth

Company

New York Life

About

Persephone is a CVP of Experience Design based in New York, where they lead a multidisciplinary team building AI-driven experiences in financial services. Their work explores how regulated, high-stakes products can still feel deeply human, designed for trust, inclusion, and usefulness in people's everyday financial lives. As a queer design leader, Persephone approaches inclusive design as core craft rather than a checklist exercise, a perspective that becomes especially vital in AI products, where the systems we build must reflect and serve the full range of people who rely on them.