Cannes Lions winner, Michelle Cassis is a Chilean film director celebrated for her impactful storytelling across advertising and cinema. A trailblazer in her field, she has earned over 30 international awards, including the prestigious Gold Lion in the Film Category at Cannes Lions 2023, making her the first Latin-American woman to win this honor in the Film category. Currently based in Madrid and represented by Primo Content globally, she has directed ads for worldwide brands such as Ikea, Disney, Mondelez, Pepsi, Danone, Cornetto. Among her work you’ll find award winning campaigns, such as “Proudly Second Best” for Ikea that won Gold at Cannes Lions, Clios, D&AD, One Show, among others and was awarded "Campaign of the Year" at Ad Age's Creativity Awards 2024 and more.