Charmie Shah is a creative director with 11+ years of branding experience, who combines wit and logic to tell provocative stories. She’s collaborated with renowned agencies like JKR, and HunterGatherer on award-winning projects, including the rebranding of Burger King, Bud Light Seltzer, and Jet-Puffed. Recently, she has led major events for Google and Dropbox and shaped the content and product strategy for Adobe Express India. Additionally, she educates future branders at SVA and mentors young creatives in the industry. Her work has been recognized by Fast Company, TechCrunch, Ad Age, Brand New, The Dieline, Forbes, and CNBC, among others.